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IT'S NOT JUST ANOTHER E-MAGAZINE,
IT IS A POWERFUL SEO / SOCIAL MEDIA VIRAL MARKETING AND
ADVERTISING TOOL
Simply
put, we take your article, press release, establishment
feature, photo promotion, competition, event or special
deal and we put it through 5 steps to maximize your market
reach through Social media, SEO and RSS feeds. ( All viral
marketing tools of the "new internet" )
Our
objective:
The WTG's.com social media travel promotions program is
designed to create viral marketing campaigns for travel
establishments through blogs and downloadable e-magazines
using user generated " Recommend to friends and family"
linked to social media and email.
Step
1: Experience IT Expand your
marketing options through experiential segments
We
take your press release, establishment feature, photo promotion,
competition, event or special deal
and we
categorise it under an experience. For instance,
you have a luxury beach front hotel, with a golf course
and a spa.
You can have a separate promotion for your hotel
as a luxury experience, then a beach experience, then a
golf experience and a spa experience - four different types
of travellers for 4 different types of experiences!
Step 2: Green IT It adds value
to your promtional efforts
Many
travellers today want to know what you are doing to reduce
the tourism carbon footprint. The Travel Experiences e-magazine
features a "green pop-up" . Here you tell your
potential customers what green initiatives you have implemented.
This does not mean that you have to be accredited to use
this feature
Step 3 : Blog IT Start your
viral campaign on one of the experiential blogs
a. SEO it: We
take your press release, establishment feature, photo promotion,
competition, event or special deal
and we SEO it for top spots on Google. We often have a top
10 ranking within hours, but please be aware, and you will
know this if you have had your website SEO'ed. This does
not happen all the time. It can take months to get top spots
on Google.
b. We tag it : We
take your press release, establishment feature, photo promotion,
competition, event or special deal
and we Tag it.
c. We submit it: We
take your press release, establishment feature, photo promotion,
competition, event or special deal
and we Submit it to social media sites like Digg, Stumble
Upon, Reddit, Delicious, Twitter, Facebook.
d. RSS feed it : Readers subscribe only to RSS feeds of
topics they are particularly interested in. If the reader
is looking for updates on Adventure, the reader receives
only updates on adventure, if the reader is only interested
in luxury travel, only luxury updates are forwarded
Step
4: Publish & Recommend IT -
Intensify your viral campaign
Publish to the monthly travel experiences
( all experiences in one publication ) downloadable magazine
and archive selected articles, features, photo promotions
to individual experiential e-magazines for 12 months.
Please note: All links and and lead generating forms work
directly from the e-magazine.
Includes:
a. Recommend to friends and family links using the readers
favourite social media - Facebook, Twitter, LinkedIn etc
Readers can click for example on the Facebook link. The
reader can recommend your establishment to all friends on
the readers' Facebook. Some of the readers friends may like
your offer so much that they recommend to their Facebook
friends. This is one of the ways in which social media has
a "viral" effect
b. Recommend to friends and family via email for readers
who are not " socialized" yet. We find some readers
have not embraced social media yet and prefer the more traditional
email a friend
c. Optional green pop-ups to promote your green intiatives
d. Lead generator forms available directly from the e-magazine
for competitions and other promotions that require information
from the reader
e. Standard links to email, website and personal social
media
f. Special flash photo promotions
Step
5: Distribute IT - Magnify
your viral campaign
Social media sites, email, download promotions to over 200
000 recipients
WHAT
MAKES SOCIAL MEDIA VIRAL MARKETING GREAT?
Lets take an example:
You promote a great Safari competition.
A traveler reading the Safari Experiences
Update, likes your competition and recommends it to all
friends on Facebook ( This is a button in the e-magazine
which the reader simply clicks and it links to the readers'
Facebook) The reader may have several hundred friends on
Facebook to whom your competition now gets recommended.
Some of the friends might also like the competition and
then send it to all their friends, who may in turn send
it to their friends. The readers' one click from your promotion
in the Safari Experiences Update could
reach several thousand people. All you need is 2-3 readers
recommending your competition from the Safari
Experiences Update and you have 1000's of people viewing
your competition . The more compelling your promotion, the
more successful your campaign will be.
Let's see some example promotions: You
can click on the social media buttons to see how it works.
Click and download. These are two pages each and are establishment
features. We use one full page image that says it all, followed
by details of the establishment. ( We have been doing electronic
promotions for many years and the one thing that always
works, is your great images. Image cuts across all language
and cultural barriers and speaks a language that is understood
by all)
1. Kafue
Horse Safaris
2. The
Scarlet
3. Gecko
Villa
WHAT
DO THE GURUS SAY?
" Viral marketing should be essential to any pro-marketers'
arsenal. Creating a healthy, lasting buzz about a topic
is was fuels the search engines and our results in search
requests as not only visible, but valid resources in the
changing market. It is the solidity of these resources that
continues to drive "good communication" across
the internet." Justin Hamlin
HOW
DOES IT WORK?
1. A promotion can be an article, a press release, a feature,
a packaged deal, a photo promotion, special deal,
news etc
2. What travel experience/s best suit your establishment?
Experiences include:
Green
travel experiences
Adventure experiences
Extreme adventure experiences
Accessible travel experiences
Culture and Heritage experiences
Food & Wine experiences
Golf experiences
Spa and Wellness experiences
Budget travel experiences
Luxury travel experiences
Once in a lifetime travel experiences
Cruise travel experiences
Family travel experiences
Pink travel experiences
Coach travel experiences
Train travel experiences
Over 50's travel experiences
Safari experiences
Romantic Travel experiences
Beach experiences e-magazine
Slow travel experiences
Ski and Snow Sport
3. Decide on a monthly package
that suits your estblishment
A promotion = An article, news,
a photo promotion, a video promotion, a special offer, a
competition, a press
release, a travel package etc ( Word
count minimum 350, even for photo promotions, maximum 2000
per
promotion )
Rate = USD
Package 1: Up to 4 promotions per
month ( Individual establishments )
Rate : $ 1999.00 per month x 12
Package 2: Up to 10 promotions per
month ( Meduim groups - Destination Marketers etc )
Rate: $ 3999.00 per month x 12
Package 3: Up ro 25 promotions per
month ( Large groups - example large hotel groups )
Rate : $ 8999.00 per month x 12
Individual promotion:
$ 590.00 per promotion
Each promotion includes steps 1-5
GETTING
STARTED
Contact Us : info@world-travelguides.com
Your
customers are Online - can they find you?
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