Dear
Travel partner.
We bring you a whole new way to advertise
and promote your travel content. We publish three e-publications
which are all designed to market your establishment using
all the "new web" has to offer.
* SEO for Googles' new universal search and mobile search
* Social media viral marketing, including mobile
* Mobile search and social media
* Video
* Photo promotions
How is this method of advertising different from
other methods?
“You must have SEO for Google’s universal search,
you must have SEO for mobile, you must have social media,
there is nothing better than video marketing, you must have
a mobile presence” …and so the list just carries
on. Sound familiar?
As a company, we have pooled our resources to bring you
an electronically published tool which encompasses SEO,
Mobile, social media, RSS feeds, video and photographic
promotions, green initiatives PLUS one of the key buying
decision makers today – Recommendations by friends
and family. You will notice that we talk about “Advertorial
Promotions”, not simply advertorials. An advertorial
promotion is an advertisement plus editorial that we first
promote using individual SEO and socialization before publishing
it with our new Social media/email panel.
1.
Advertorial promotions
2. Classified ads with social media and email
3. Mobile search linked classified ads
|
1. Advertorial promotions |
An advertorial promotion is a 2-4 page promotion. The first
page is a full page advertisement ( or full page image plus
logo and buy line) and the 2-4th page is for your editorial.
First we promote your advertorial - we SEO and socialize
it. We then publish your advertorial in the magazine of
your choice with a social media / email panel which allows
readers to recommend your advertorial to their friends and
family
Download a live page here:
2-page example - click
here
4 page example - click
here
Please click on the panel links in the examples to see how
it works
Advertorial promotions include the following variations:
1. Editorial plus advertisement or full page image with
logo and buy line
2. Editorial plus photographic promotion
3. Editorial plus video promotion
4. Editorial plus lead generator
5. Editorial plus QR code promotion – This is a Magazine/mobile
promotion
6. Editorial plus mystery discount promotion – This
is a Magazine/mobile promotion
| 2.
Classified type ads linked to Facebook, Twitter and
Email |
Classified type advertisements with social media and email
links
Classified type ads are placed on their own in
any of the three magazines, or they are packaged with the
Travel Mobi Searches. IE. If you advertise a specific travel
experience, it will not appear on the Travel Mobi Searches,
but if your establishment is based in Southern Africa, or
you are advertising a special discount, competition or discount
coupon, an adapted version of your ad will appear on the
Travel Mobi Searches
What
is different about these ads?
A panel like this one appears at the bottom of your 1/6th
, 1/3rd , ½ , ¼ page advertisement
A reader who likes your special deal or your establishment
can recommend your ad to all friends and family on Facebook
or Twitter, creating a viral marketing opportunity for your
advertisement. Some readers don’t use social media,
so we have added the ability for a reader to send a secure
email, directly from your advertisement.
Why
are recommendations so important?
Research indicates:
"A quarter of travellers say that online reviews by
strangers help determine their travel plans compared to
14% for online advertisements, 13% for TV travel programmes,
11% for print travel magazines, newspaper supplements and
9% for TV advertising and direct mail.
Only recommendations by friends (28%) and family (24%) ranked
on a par with online reviews (25%)." And this is what
these magazines give you - 28% and 24% vs 11% in a printed
magazine. Comscore
Please note: Classified ads in the Travel
Experiences Update are NOT LINKED to a
mobile search, they are published on the magazine site and
in the downloadable magazine.
| 3.
Classified type ads linked to Mobile Search |
Mobile searches with social media integrated classified
ads published in the Travel Mobi Update and the Travel Mobi
discount and special deals classifieds
Two powerful marketing tools have been lumped together here
to maximize your advertising ROI. A classified type ad with
Facebook, Twitter and Email viral promotion plus a mobile
ad with mobile promotion
Why
is mobile search important?
Mobile is a marketing component that we simply cannot ignore.
Our clients are all migrating that way and we have to follow.
This is the one thing we “have to” do
1) Mobile subscribers will surpass 5 billion in 2010 (that's
over 70 percent of the world population) and growing rapidly
2) Half
a billion people accessed mobile Internet worldwide in 2009.
Usage will double within five years as mobile overtakes
the PC as the most popular way to get on the Web
3) By
2011, over 85 percent of new handsets will be able to access
the mobile Web.
* Please note that this does not mean smart phones –
you do not need a smart phone to access the mobile Web (but
it does make for a richer experience).
4) The
number of 3G handsets is growing fast. 3G means faster access
to the mobile Web
5)
What do consumers currently use their mobiles for?
According to this US data:
1. Calls
2. SMS
3. Mobile Web
4. Apps
5. Games
6. Social networking
7. Music
6)
How will consumers use their mobiles in the future?
The key drivers for mobile usage are expected to be (in
order of importance)
1. Money transfer
2. Location-based services
3. Mobile search
4. Mobile browsing
5. Mobile health monitoring
6. Mobile payment
7. Near-field-communication services
8. Mobile advertising
9 Instant messaging
10 Mobile music.
Travel Mobi will focus mainly on 3 and 4 for now. BUT, as
the technology grows, so will we
7) Clients can recommend your Discount or Special deals
to friends and family directly from the mobile search using
email, Facebook and Twitter.
TWO
NEW MOBILE SEARCHES
1. Travel Mobi Search – Southern
African travel – MOBILE SEARCH PLUS E-MAGAZINE
Linked to the travel Mobi Update. http://travelmobi.co.za
List your establishment on the Travel Mobi Search for 12
months. Get a free 1/6th page classified type ad with Facebook,
Twitter and email a friend.
2.
Travel Mobi Discounts and Special deals Search
- travel discounts, special deals, competitions, discount
coupons and vouchers, linked to the Travel Mobi Discounts
and Special Deal Classifieds. – MOBILE SEARCH PLUS
E-MAGAZINE http://travelmobi.com
Advertise your special deal, travel discount, competition,
discount coupon or voucher in the Travel Mobi Discounts
and Special deals e-magazine and get a free listing of your
special deal or offer on the Travel Mobi Discounts and Special
deals Search.
| Promote
your travel discounts, special deals, competitions,
discount coupons and voucher with advertorials and classified
type ads linked to mobile search |
TRAVEL
DISCOUNTS AND SPECIAL DEALS - MOBILE SEARCH PLUS E-MAGAZINE
MONTHLY
THE
TRAVEL MOBI TRAVEL DISCOUNTS AND SPECIAL DEAL CLASSIFIEDS
IS A MONTHLY E-MAG LINKED TO THE TRAVEL MOBI SPECIAL DEAL
SEARCH - A MOBILE SEARCH FOR TRAVEL DISCOUNTS & SPECIAL
DEALS
http://travelmobi.com
Main type of advertising - Classified Ads
Objectives:
Mobile is bigger than the internet, bigger than TV - there
are over half a billion Mobile internet users and growing
at a rapid rate as by 2011, 85% of the more than 5 billion
mobile phones will be able to connect to the internet. This
is an early bird opportunity to be visible on mobile internet
and search which is set to become one of
the key drivers for mobile phone usage. Searching for bargains
has changed from been a fun activity, to one of necessity
as travelers globally are still feeling the pinch from the
recession
Your
ad in the Travel Mobi Special Deal classifieds is linked
to Facebook, Twitter and email a friend. This allows the
reader to recommend your special deal to all friends on
Facebook and Twitter and for those who have not yet embraced
social media, we have added email, directly from the magazine
and including security.
Main
type of advertising:
Travel
Discount and Special deals Classified ads
linked to Mobile Search with Recommend to friends and family
using social media and email
Secondary
:
Advertorial
promotions - Travel Discount and special deals
, SEO, Social media, social media panel
Please note: This publication is exclusively
for Travel discounts and special deals
DOWNLOAD THE TRAVEL DISCOUNTS AND SPECIAL DEALS
MEDIA PACK
1. 1/6th, 1/3rd, 1/2, 1/4 page classified ads media pack
- download
here
2. Advertorial promotions - Travel discounts and special
deals only - download
here
|
Promote your travel experiences with Advertorials and
Classified type ads |
Page
turning book published bi-monthly ( August/ September ,
October/November , December /January, February / March,
April/May, June/July ) First we
promote your advertorials using SEO and social media, then
we publish once in the monthly Travel Experiences Update
and then we publish key articles in individual Travel Experiences
Mags for 12 months
Best method of advertising: Advertorial
promotions - 2 -4 Page - 1 Full page advertisement plus
1-3 full page editorial
Objectives:
The niche market ( travel experiences ) social media travel
promotions program is designed to create viral marketing/advertising
for travel establishments through niche market blogs and
downloadable e-magazines using user generated " Recommend
to friends and family" linked to social media and email.
Advertise in the Travel Experiences Update if you want to
promote the niche aspects of your establishment.
Example: You have a luxury hotel with a golf course and
a spa
You could have one advertorial promotion for your hotel
as a luxury experience for luxury travellers, an advertorial
promotion for golf travellers and an advertorial promotion
for travellers interested in Spa experiences. The aim here
is to market to the specific travel niche's - not to try
and save your marketing budget and try to include all the
features of your hotel! This dilutes your marketing efforts
and makes our job of integrating your advertorial with SEO
and social media impossible.
OR promote your establishment in one of the niche
categories:
Green
travel experiences
Adventure travel experiences
Extreme adventure experiences
Accessible travel experiences
Culture and Heritage travel experiences
Food & Wine experiences
Golf travel experiences
Spa and Wellness experiences
Budget travel experiences
Luxury travel experiences
Once in a lifetime travel experiences
Family travel experiences
Pink travel experiences
Coach travel experiences
Train travel experiences
Over 50's travel experiences
Safari travel experiences
Romantic Travel experiences
Beach experiences
Self Drive tour
Business Traveller
Ski and Snow Sport
Main type of advertising: Advertorial promotions
- niche travel marketing, SEO, Social media, social media
panel
Secondary : Classified ads with Recommend to friends and
family using social media and email
DOWNLOAD
THE TRAVEL EXPERIENCES UPDATE MEDIA PACK
1. Advertorial promotions - Travel experience promotions
- download
here
2.
1/6th, 1/3rd, 1/2, 1/4 page classified ads media pack -
download
here
| Promote
your Southern African travel establishment with advertorials
and classified type ads linked to mobile search |
THE
TRAVEL MOBI UPDATE IS A QUARTERLY E-MAG UPDATE OF
THE TRAVEL MOBI SEARCH - A MOBILE SEARCH FOR ACCOMMODATION,
ACTIVITIES AND ATTRACTIONS IN SOUTHERN AFRICA - http://travelmobi.co.za.
Page turning book published quarterly
1.List your establishment on the Travel Mobi Search for
12 months, and in the month that you list, we give you a
free classified advertisement in the Travel Mobi Update.
Includes social media and email
2. Main type of advertising : Advertorial
promotions and Classified ads
Objectives:
Mobile is bigger than the internet, bigger than TV - there
are over half a billion Mobile internet users and growing
at a rapid rate as by 2011, 85% of the more than 5 billion
mobile phones will be able to connect to the internet. This
is an early bird opportunity to be visible on mobile internet
and search which is set to become one of
the key drivers for mobile phone usage. Your free ad in
the Travel Mobi update is linked to Facebook, Twitter and
email a friend. This allows the reader to recommend your
establishment to all friends on Facebook and Twitter and
for those who have not yet embraced social media, we have
added email, directly from the magazine and including security.
DOWNLOAD
THE TRAVEL EXPERIENCES UPDATE MEDIA PACK
1.
Advertorial promotions - Travel experience promotions
- download
here
2.
1/6th, 1/3rd, 1/2, 1/4 page classified ads media pack -
download
here
|
ADVERTISING SPECIAL DEALS - ALL PUBLICATIONS |
Advertorial
promotions : All next editions
Get a free slide show with each advertorial promotion in
the next edition of any of the three publications
See details in the media planners
Classified type advertisements:
Pay for one , get one free
Can be used as follows:
1. Advertise now in this edition and advertise free in the
next edition
2. Advertise two different classified ads in one edition
3. Advertise in current adition in two different magazines
August till December - all publications
See details in the media planners
Your
customers are Mobile - can they find you?
|
